Sandy Halse Dip M | ACIM

 A graduate, with a Professional Post Graduate Diploma in Marketing  (Chartered Institute of Marketing's highest qualification), I combine both a formal academic training with more than 15 years of industry experience - across all elements of the marketing / communications mix, across digital & traditional both agency & client-side.

 

For me it's not a digital agenda in isolation, I have a real passion for integrating online and offline to enhance the 'total' customer experience, as well as a keen interest in areas like big data & actionable insight, iBeacon / NFC / proximity marketing - again from a customer experience perspective.

 

Where I believe I add real value is through an invaluable perspective on all things marketing within the technology sector and also enabling agencies to take advantage of the relevant technologies to drive their customers' business & their own.

 

Originally from a magazine publishing background and having worked as a features editor on a national monthly publication, I also have very strong PR & editorial skills including social PR (where traditional PR meets social media) to add to an already strong skill set.

 

To find out more about some of the areas in which I operate, take a look at my areas of expertise.